Eliminator 公式通販 ‒ エリミネイター

ELIMINATOR is not just a regular speciality boutique that enumerates ravishing designer labels from Paris and Milan. At our store, the selected collections are treated in the equal dimension as classic brands and cutting-edge domestic brands that advocate the trends. Why…? It is because the axis of our selections regards ‘THREE TIMELINES’, in other words, PAST, PRESENT and FUTURE, and we try to express the links of these timelines through our product structure.

The basic concept of ELIMINATOR as a speciality boutique is ‘British-ness’. Though our intention is not to pursuit British styles invented with their ideas and fashion typically reminisced in iconic Punks, Mods, or historical-traditional attires etc... Instead we search for their fashion coordination theories and the way of thinking in clothing regarding the concept of ‘British-ness’ as the Spirit of English man.
Though there is a loss of diversity in fashion globally at this present era with the widespread of the internet, without their great physiques and facial features we are yet to find British coordination ideas uniquely attractive when using the same designer labels and items. We consider it is by the cause of their particular enthusiasm for coordination and the beliefs in each and individual styles.
Another important aspect of men’s fashion culture in the UK is the history of traditional manufacturing techniques and the finest craftsmanship acquired. Furthermore, many of the style icons we have today are bred through the UK’s youth culture that innovated fashion into an exciting matter. These historical phenomena are values that do not fade in time and important elements at the heart of ideas owned by ELIMINATOR.
Moreover, by selecting the designers and items by the perspectives above in the mixture of cutting-edge ideas we contemplate our mission as “Proposing styles that are not something that exists already or not something that did not exist, which accompany you as a person facing the future with the reality of daily life”.

The title “From Manchester and London to Tokyo” reframes and defines our distinctive statement ‘THREE TIMELINES’ as described above and indicates the three time bases with name of cities; PAST= uncouth but indestructible tough spirits of Manchester, PRESENT= Free thinking from London, FUTURE= High-tech and logical, the mongrel way of life along the times in Tokyo. This unique interpretation comes from having our inspiration truly from the UK.

The designers we present at ELIMINATOR are not only based in the UK but includes those inspired by the UK fashion, whom we carefully select from all over the world, and with the correct understanding of designer’s philosophy, we showcase the product through the filter of ELIMINATOR.
As for the designers of certain talent creating the next age of fashion we don’t only handle products but back up in delivering the brand to the wider audience and market. (Ex. KIM JONES, AITOR THROUP etc..)
We achieve the greatest joy in anticipating the future and discovering new values through working with new designers but an idea simply being new does not mean it is valuable. We consider ‘fashion’ is not only about what can be seen but consists of all elements behind it and much more, the act of wearing is an act of choosing one’s communication tool; therefore we sincerely hope for our customers to appreciate this matter.
In the best possible way, women’s fashion continues to move towards the future by separating the past, when men’s fashion is established on a completely different methodology and we hope to pursue its true nature and pass the baton to the next generation.

We want to propose a fashion that exudes each and individual ways of thinking and attitude. Through our business, we hope to reach everyone to gain an interest in the origin of humanity. Because we want them to question what is behind preconceived ideas. Though it is difficult for us who live the present time to seek the raw sense of freedom and equality that have existed in the ages before the concept of “nation” was born.
Where do our thoughts that control our everyday action really come from? If we observe everything with a perception as large as the universe using the hints given by the physicists we would appreciate the fact that very core of our existence as earthmen origins from the outer space. And this may help us realize that we are living within ready-made values.
Living life with independence and not to be swept away by the majority is the way to influence others and if each and all of us learn to live our lives so, we could establish a better world where we respect one and another for the differences without conflict. Life is an act of art with message. Based on these ideas we acknowledge fashion as a key for us to achieve ideas as big as the universe, and fashion is a vital tool for the humanity, which must always bear the truth.